Top Ten reasons to have Virtual Tours on your website

1. 60% of internet users take virtual tours online
(Source: ClickZStats – Nov 2006)

2. Properties complete with virtual tours are , on average clicked 10 times more than those that do not offer the service
(Source: Property Week)

3. Virtual tours reduce the amount of wasted viewings by 40%
(Source: Property Week)

4. Virtual tours serve up over 5 million trips per day, up from roughly 2 million in 2004 (Source: ClickZStats – Nov 2006)

5. On a typical day, more than six million people are taking virtual tours in cyberspace, up from roughly two million in 2004.(2006 Pew Internet & American Life Study)

6. Statistics from REALTOR.COM show that listings with virtual tours get clicked on 40% more than listings without virtual tours. — Susan Barber in the Business Development section of RISMedia’s Real Estate magazine (May 2006)

7. 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services.(2006 Pew Internet & American Life Study)

8. A compelling use of virtual tour technology will keep visitors on your site, and will also keep them coming back.

9. In cyberspace, a site with a virtual tour and interactive media will receive
38% more views than a competitor’s site that is lacking media. (2006 Pew Internet & American Life Study)

10. 47% said virtual tours were very important to a listing

And more…

• 80% of consumers search for information online. That means at least 60% of your marketing dollars should be spent optimizing your company online.

• 96.2% of travelers use the Internet as a source of information when planning a trip.

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