Graphic design is a business that often involves activities and results whose effectiveness can’t easily be quantified and measured. Yet, in today’s economy, every client must look for ways to economize.
A graphic designers job is to design art and layouts for visual presentations. They use a variety of print, electronic and film media to meet their clients’ needs. Most use computer software to generate new images.
Job duties include designing promotional displays and marketing brochures for products and services, developing distinctive logos for products and businesses, and creating visual designs for annual reports and other corporate literature. Additionally, graphic designers may develop the overall layout and design of magazines, newspapers, journals, corporate reports and other publications.
Graphic design is often associated with images. Billboards and magazine ads show us that designers can speak volumes without using the written word. And yet, graphic design is not just about creating powerful picturesthat’s what artists, photographers, and illustrators do. It’s about communication. In fact, “visual communication” is the most accurate way to describe the purpose of graphic design.
Clients and employers approach the designer with some information that must be communicated to a wide audience. The designer’s mission (should he or she choose to accept it) is to bring order and clarity to this information so that others may understand it. You might think of a designer as a special kind of translator who turns dreary old words into an inviting, accessible visual message.
In today’s vast information jungle, this is no small challenge. Amid the neon blaze of Times Square or downtown Tokyo, or in the luxurious, glossy expanse of a fashion magazine, simply organizing information is no longer enough. Designers must discover clever metaphors and creative solutions to make their work stand out and grab the attention they are asked to grab.